Eclectic Full Contact Theatre
New energy.
We had been with Eclectic since the beginning. We had helped them finish the first year in the black and grow into a Jeff-Award-winning staple of the Chicago theatre landscape.
With a change in Artistic Directors came a change in the tone: new energy, a little more edge. So we helped the theatre find their new positioning and create a new brand that builds on the old while really capturing the essence of Full Contact.
In an arts-rich city bubbling over with hundreds of live entertainment options on any given weekend, a new theatre company needs to offer something different to sell tickets. Our solution: put a stake in the ground and be the only one in town to offer its audience “full contact” with the theatre-making process.
We wove it into the name, implemented interactive opportunities, and created a campaign of integrated web, viral video, print, and social media work that gave its shows a uniquely engaging viewpoint—and increased ticket sales by 75% the first season.
