I build brand identity systems and marketing communications that deliver ideas that engage—for global brands, startups and the people who matter to them—and make things happen.
Whatever it is, the way you tell your story online can make all the difference.
Areas of focus
I use the power of creativity to transform brands. I do this through a collaborative approach that brings strategies to life across all media and touch points.
Brand Strategy
Competitive Analysis
Brand Positioning
Brand Story
Brand Architecture
Naming & Tagline
Brand Identity
Logo & Visual Language
Voice & Messaging
Brand Guidelines
Brand Extension
Advertising & Marketing
Website & Social
Print & Packaging
Environment & Experience
Photography & Video
You’ve always had the power.
Rebranding NAPA Auto Parts by remembering who they really are.
I've led brand development and marketing initiatives for a diverse range of clients, from small nonprofits to Fortune 500 companies to large national retailers.
I’ve built creative departments, rebranded agencies, changed cultures and inspired creative teams to be the best they can be.
Client experience
Culture + Education
Art Institute of Chicago, Chicago Public Schools, Everspring, Eclectic Full Contact Theatre, N2O Sketch Comedy
Transportation
NAPA Auto Parts, Advance Auto Parts, Navistar Parts, Midas, International Trucks, Volvo Trucks, Peterbilt Trucks, Goodyear
Financial
Cuna Mutual Group, Giant Ventures, Discover Card, Baytree Bank, Burr Ridge Bank, BDF Private Wealth
Healthcare + Associations
Josselyn, Acadia Healthcare, Novartis, Abbott, McKesson, Silver Cross Hospital, Advocate Health Care, Power Wellness, Northwest Community Healthcare, American Dental Association, American Medical Association, American Academy of Pediatrics
Retail
Smartbox, Kellogg’s, Airheads, Mentos, Oberto, Affy Tapple, Corona, Lemonheads, Black Forest Gummies, Lettuce Entertain You, Office Depot, Sears, Kmart, FTD
Let’s make things happen.
Awards,
Publications &
Speaking
Chicago Design Archive
Design Leaders of Chicago Panelist
AIGA Mentor Program Leader—Collaborative Projects
HOW International Design Awards—Merit Award Winner
STA 100—Winner and first-round selection
Into Action Creative Jam
Chicago Public Schools Local School Council—Secretary and twice elected member
AIGA Snapshot Book
AIGA Portfolio Show Judge
Columbia College Portfolio Show Judge
Southern Illinois University Photography Portfolio Show Judge
Sappi Paper “Get Out the Vote” Button Competition—Winner
Gold Pinnacle Healthcare Award—Silver Cross Hospital
Silver Pinnacle Healthcare Award—Northwest Community Hospital